Social Media Marketing is like putting yourself in your customers’ shoes. Understand “why” your product or service would be something they are looking for. Share stories of positive customer experience, educate them, and keep them informed on your new offers and discounts.
With Social Media Marketing, you and your clients can plan, schedule, and publish content for Facebook, Instagram, LinkedIn, Twitter, and Google Business Profile all from one place. Take advantage of ready-to-post content and stock images to make creating engaging posts a breeze. Grow your clients’ revenue by discovering new customers through Twitter lead searches and drive sales through Instagram. Provide excellent customer service by managing all comments left on posts and any mentions from within the app. In-depth analytics let you know how your clients’ posts are performing so you can prove performance and continue to elevate their social media strategy.
Generate leads, schedule ready-to-publish content, and collaborate with your clients all from one place. Social Marketing makes managing social media simple.
Facebook, Instagram, Twitter, Google Business Profile (Google Posts), and LinkedIn. From one place, business owners can publish content to multiple social sites with the push of a button, utilize in-line conversations so the context of interactions isn’t lost and schedule a calendar of posts.
Social Marketing users can manage multiple accounts for most social networks, with the exception of Instagram and Google Business Profile.
Social Marketing Express:
Social Marketing Pro:
Use our Twitter lead generation tool to find customers talking about your clients’ services, in their area. Set up lead searches for keywords related to your clients business, then sit back and watch the leads roll in.
Companies know that customer service is important, but a lot of businesses still haven’t formed a specific strategy for addressing online concerns and building social relationships. With 89% of U.S. consumers saying that they’ve gone to a competitor after a poor customer service experience, it’s clear that a business’s ability to listen to complaints and provide solutions is linked to its success.
Did you know that 90% of small businesses have Facebook pages, but that almost one third of them have less than thirty-two fans? Building an engaged audience can be difficult, and for many local businesses it’s the reason why they quit updating their pages long ago. In order to create a successful following on social media, every post needs to have value. With Social Marketing’s ready-to-post content, it has never been easier to provide timely, relevant content for your clients.
Yes! Show your clients growth across channels from one dashboard, monitor changes in Facebook and Twitter reach and see the growth in fans and followers from social campaigns.
Social Marketing tracks post performance data on all posts made through the app and in some instances, posts made outside of the product.
Social Marketing will pull in historical data and post performance for posts made organically through Facebook, Twitter, and Instagram (from the moment it became a business profile) or another social media publisher.
Link Performance allows you to monitor and track the links in your posts. See how many link visits originate from the different social networks or from Dark Social.
Dark Social refers to the visits that can’t be tracked due to their origin; Dark Social includes links shared through email, messenger, or text messages.
Use the link shortener in the composer to track your first link.
You can create a post and customize it per social channel by clicking on the “Customize by account” button in the top right of the composer. After customizing, it only takes one click to schedule or publish all of these posts to the different channels.
The Content tab functions like an RSS feed. It allows your clients to conveniently discover and re-publish interesting and relevant content using the share button.
Set up relevant content searches in the Settings > Interesting Content tab to control what is populated here.
To search our library of RSS feeds your clients can select the search button, or to add an RSS feed that isn’t in our system, they can also select add. From here they can add in the relevant feed URL and give it a name and category assignment.
Access the posts your customers are commenting on through My Posts > Customer Posts. Filter the posts by network and status so you can easily which posts have not been responded to and easily respond to comments without ever having to leave the app.
Reports are an easy way to send content for client approval or review the posts that you have created. Go to My Posts > Calendar and click on the “Create Report” button on the upper right corner. You can filter the report to show only scheduled posts, only drafts with a scheduled date, or both. Select a date range and click Create Report. A unique link to your report will be generated. This link allows you to easily review posts, share with individuals that don’t have access to Social Marketing, or send to your clients for approval.
While not all social networks are designed with strict character limits like Twitter, it’s important for posts to be of a readable length.
When posting to multiple networks, the Social Marketing Composer will limit your post according to the network with the lowest limit. The character count of your post is tracked above the Content box in the Composer.
Planning and publishing content through Social Marketing is flexible and easy. Using the Composer, you can:
Through the Multi-Location Business App, you can post to multiple Facebook pages in one go. Maintain brand consistency while keeping each individual location local through dynamic content and easy customization. Get a high-level overview of your overall brand, or drill down to analyze how each location is performing—all from one app.