Using Ahrefs as a Tool for Keyword Research

Ahrefs Most people consider Ahrefs to be a backlink checking tool or maybe marketing agencies use Ahrefs exclusively for backlink research. However, Ahrefs is much more than a backlink tool; it is an enterprise resource for search marketing. In Ahref’s own words: “If you look at the big picture, Ahrefs is a data company. We collect […]

8 Tips for SEO-Optimizing Your Ecommerce Site by Google Developer Advocate Alan Kent

SEO-Optimizing Your Ecommerce Site

To help businesses grow their eCommerce site, Google developer advocate Alan Kent recently hosted a video that outlines “8 tips” for SEO-optimizing an eCommerce site. Here are the 8 tips that Alan believes will help you: Tip 1: Make sure you have the technical basics in place – You need to ensure your URLs and internal links are […]

Google Launched a Search Ranking Updates Page for Website Owners

Google updates its algorithm frequently. At times, they announce the major updates beforehand, at other times they inform after initiating one. The last update was rolled out on May 25th. To learn about such updates, we had to wait for tweets & official answers from the team. Google thought of improving this process and has […]

Google Business Profile Now Has An Address Toggle

Google Business Profile

As known to most SEO experts out there, Google renamed Google My Business to Google Business Profile last year while also rolling out more support for managing a business profile. Going a step further, the search engine giant has now launched another feature that is bound to give small businesses operating out of homes a […]

Top 4 Reasons Your Business Needs a Website

business website

In the digital age, having a website for your business is a necessity. A website helps you attract more customers, stay relevant online, saves you time, and highlight your products in the best light possible. 63% of shopping encounters begin online Your online presence matters. Whether that customer intends on shopping online or at the […]

3 Tips to Make Your Website Actually Useful


Gone are the days of a “form over function” internet. Where once the simple novelty of seeing a business online, in any fashion, was often enough. Now, today’s more savvy audiences simply want to get where they are going. So with the priorities of today’s business websites being speed and ease of use, here are […]

How to Respond to Negative Reviews

negative reviews

Believe it or not, the same premise applies to negative review response as it does to positive reviews. How you respond to a negative review impacts not only the reviewer, but all the sets of eyes that come afterward. Seeing a business handle a particularly challenging review online suggests that management is proud of their […]

TikTok Marketing: A Guide for WooCommerce Stores

Tik Tok Marketing

Written by: Elina Vilk Source  No matter the size of your business or the type of products you sell, building your customer base is likely to be one of your primary marketing goals. When it comes to connecting with potential new customers, social media reigns supreme – it’s a highly successful way of reaching new audiences, promoting […]