Learning as much competitor research skills as possible and as soon as possible, gives you the right “weapons” to anticipate and face challenges. The easiest way to research competitors is by visiting their website & social media profiles. What’s important here is what data you document. I suggest using a Google Sheet to keep track of […]
5 Predictions in Privacy for 2020
2019 was a pretty intense time in the privacy field. Numerous privacy bills were introduced, dozens of GDPR fines were issued, and consumers and legislators showed more interest in the protection of privacy online. Now that we have run in the new year, we are asking ourselves what 2020 holds for one of the hottest […]
Research Your Competitors’ Social Media and Website With These 3 Tips
Learning as much competitor research skills as possible and as soon as possible, gives you the right “weapons” to anticipate and face challenges. The easiest way to research competitors is by visiting their website & social media profiles. What’s important here is what data you document. I suggest using a Google Sheet to keep track of […]
3 Reasons Facebook Messenger ChatBots Tower Over Email
What are Facebook Messenger Chatbots? Facebook Messenger Chatbots are a compilation of direct messages automated to interact with customers. It is a new form of more direct social media marketing, as it uses the private message (direct message) function that all social media platforms have in common. The purpose of a chatbot is to resemble […]
Hiring a Social Media Agency? Here’s 10 Deal Breakers.
If a business owner is hiring a social media agency, it should be in order to bring more revenue using Facebook, Instagram, or any other popular social media platform. However, venturing alone into the vast land of social media can be daunting for any business and leave you feeling overwhelmed with more questions than answers. […]
Why your website needs a Privacy Policy
This whole blog post could be just one sentence: “because a bad Privacy Policy can land you in front of the Senate.” Unfortunately, we are trying to work on our SEO so we will just have to elaborate. A Privacy Policy is an agreement that specifies what information you collect on your website, what you […]
10 Opportunities Most Businesses Miss on Twitter
How to get results for your business using Twitter marketing. Twitter is absolutely massive, making it a great platform for advertising products and services or sharing your content. If you aren’t using Twitter to boost your brand in 2019, you’re seriously missing out. According to Statista, Twitter has amassed 330 million active monthly users in […]
The 7 Most Critical Elements of Instagram Visual Storytelling
How to build, engage, and convert a community using Instagram marketing. Are you fighting a never-ending battle to achieve Instagram marketing success? Don’t worry – you’re not alone. In fact, as many as of 2017 there were 25M business profiles listed on Instagram, and by now that number has only increased. Consumer and service-based businesses […]
5 Important Rules in Website Design
When it comes to your website, extra attention should be paid to every minute detail to make sure it performs optimally to serve its purpose. Here are 5 important rules of thumb to observe to make sure your website performs well. 1) Do not use splash pages Splash pages are the first pages you see […]